June 27, 2012, 9:42 amThe Hype

It was a Spice Girl reunion in London on Tuesday when Melanie Brown (Scary Spice), Victoria Beckham (Posh Spice), Emma Bunton (Baby Spice), Geri Halliwell (Ginger Spice), and Melanie Chisholm (Sporty Spice) came together to drum up interest in "Viva Forever," an upcoming musical based on the hit songs of the '90s girl group.


The event took place at St. Pancras Renaissance London Hotel, where the Spice Girls filmed their music video for "Wannabe" back in 1996. The women looked better than ever as they gathered to talk about "Viva Forever," which will be produced by Judy Craymer, the mastermind behind the ABBA musical, "Mamma Mia!" The show centres around four women whose friendship is put to the test when their band competes on a TV talent-competition show. The musical, which opens this northern hemisphere autumn, will feature hit songs made famous by the Spice Girls, who sold 75 million records around the world.

Mel B, Mel C, Geri Halliwell, Emma Bunton and Victoria Beckham pose at the photo call for the "Viva Forever" announcement. Credit: Getty Images

"They sing it better than us," Melanie Brown, better known as Scary Spice, told the Associated Press, referring to the cast of the musical.The Spice Girls formed in 1994 and shot to fame two years later when they released their debut single, "Wannabe." Some of their other hit songs include "Say You'll Be There," "Spice Up Your Life," and "Viva Forever," which was the inspiration for the name of the musical. Halliwell left the group in 1998, and while the remaining four continued to make music together, they called it quits in 2000. This is the first Spice Girls appearance since they all participated in a reunion tour in 2007 and 2008.

The Spice Girls in Bali in 1997. Credit: WireImage

After the event, Beckham - who is now based in Los Angeles where her husband, David, plays soccer for the L.A. Galaxy - immediately headed back to the States, but the Spice Girls were on her mind. "On my way home!! Thank you @MelanieCmusic @OfficialMelB @EmmaBunton @GeriHalliwell for an amazing day!!" Beckham tweeted."Viva Forever" begins previews in November, then opens at London's Piccadilly Theatre on December 11.Related Video: Spice Girls to create documentary?'

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  1. Meatloaf08:04am Thursday 28th June 2012 ESTReport Abuse

    I wouldn't be surprised if the aussies in afghanistan are handing maps out on how to make your way to the boats in Indonesia.

  2. Brian11:13pm Wednesday 27th June 2012 ESTReport Abuse

    Posh Spice looks sickly skinny and she still won't frikken smile!

  3. The Truth04:49pm Wednesday 27th June 2012 ESTReport Abuse

    Good on them. I am sure they will earn few more millions of Pounds. One warning. If they are going to visit Australia, make sure not to take Insurance from the Commonwealth Bank CON Insurance. They will grab, as much as possible, but will not pay, if there is a claim.

  4. 03:54pm Wednesday 27th June 2012 ESTReport Abuse

    People still drowning while Taliban Tony procrastinates,Why is he voting against his own policy of Nauru?...isnt that what he wanted???...Nauru is part of the all round policy yet he is voting against it?...doesnt make sense,Well he is NO kim beazley thats for sure.

    4 Replies
  5. Ghost Hunter03:48pm Wednesday 27th June 2012 ESTReport Abuse

    @ Kid slug - that's a fair enough tax - I'd be glad to pay it - - at the rate of 14 cents per ILLEGAL. The cost of one bullet per ILLEGAL. From what I've seen on the web our military personal need the target practice ! I'd even pay extra if they lined up comrade ju-LIAR 'BARGEARSE and her thugs as extras.

    2 Replies
  6. Meatloaf02:22pm Wednesday 27th June 2012 ESTReport Abuse

    Ghost hunter go on to the eurovision sight and check out the Russian Entry. Spice girls in thirty years.:0)

    1 Reply
  7. Marcus402:15pm Wednesday 27th June 2012 ESTReport Abuse

    Perhaps Beckham can lend a hand and supply some crap rap to Spice and the girls - I hear he has a good hear to so called music! Cough, cough.

  8. wanderer01:26pm Wednesday 27th June 2012 ESTReport Abuse

    It is NOT THE FAULT of any Australian that wealthy drug dealing ( how else would get the money) Afghanies drown trying to get here ! We just need a law stating that our entire refugee intake will be taken from refugee camps ( Asia and East Africa ) .... other landings will be sent away ( no ifs or buts) . But, can I have some of photograph meatloaf ( hahaha). Oh spice girls, I wonder if Posh opens mouth for David ? and which one is army camouflage shorts ?

  9. Ghost Hunter01:14pm Wednesday 27th June 2012 ESTReport Abuse

    @ Meatloaf - why not ??? They probably heard about these five old, no talent grannies and decided to drown themselves. Pity they didn't take comrade ju-LIAR 'BARGEARSE' and her gang of FERAL labor thugs with them !

  10. Meatloaf01:09pm Wednesday 27th June 2012 ESTReport Abuse

    Now now Huge you can hardly blame to spice girls for the boat capsizing.


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