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NASHVILLE (Billboard) - Madonna's upcoming tour will begin
August 23 in Cardiff, Wales, and will total 50 to 60 shows,
Billboard.com has learned.
Details of the tour, produced globally by Live Nation, will
be announced later Thursday (May 8).
Billed as the Sticky and Sweet tour, Madonna's trek in
support of her chart-topping Warner Bros. release "Hard Candy"
-- which debuted Wednesday (May 7) in the No. 1 position on the
Billboard 200 -- will play stadiums in the United Kingdom and
Europe through the end of September. Arenas and a "handful" of
stadiums in 16 North American markets will follow in October
and November, with the period from late November through
December devoted to stadiums in Mexico and South America.
Madonna's last three world tours grossed almost $400
million combined. Her 2006 Confessions tour is, at $194
million, the top-grossing tour ever by a female artist.
The upcoming tour is the first major manifestation of the
multifaceted 10-year deal between Madonna and Live Nation,
valued in published reports at $120 million.
"The reality is she's delivered her last album to Warner
Bros., and it's a smash, which is great for everybody," Arthur
Fogel, chairman of global music for Live Nation, told
Billboard.com. "We now have a tremendous opportunity with a
tremendous artist to do all kinds of new and innovative things
on many different levels, and this tour will be the start of
that rollout."
The tour follows a familiar Madonna touring blueprint in
that it visits a limited number of markets in a four-month time
frame, with multi-night stands in major cities.
Ticket sale details will be announced Thursday, along with
a presale through Live Nation's corporate sponsorship partner
Citi. Fogel said that ticket prices will be "basically the same
as they've been the past two tours," which means primarily in
the $55-$350 range.
Reuters/Billboard
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