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LOS ANGELES (Billboard) - Jack Bruce of Cream, Eric Burdon
and the Animals, and the Turtles featuring Flo & Eddie will
lead the lineup of the third installment of Hippiefest.
The traveling festival kicks off July 11 at Dodge Theatre
in Phoenix and wraps August 10 at the Pompano Beach
Amphitheatre in Pompano Beach, Fla.
Other acts appearing on various dates are Janis Ian,
Badfinger featuring Joey Molland, Jonathan Edwards, Melanie and
former Hollies member Terry Sylvester. Further information
about the lineup is available via hippiefest.net.
The 22-date tour visits primarily theaters, amphitheaters
and casinos. Ticket prices range from $25 to $75.
The initial concept for Hippiefest was to "re-create the
'60s generation," producer Toby Ludwig told Billboard.com. "For
years I've been wanting to put out a socially (conscious) show,
because our times are similar to my childhood, which was in the
'60s. There are so many concerts out there that don't make a
social statement."
To help bring social awareness issues to each concert,
Ludwig and his business partner, Ron Hausfeld, have reached out
to organizations like Greenpeace and Get Out the Vote. The
producers are also urging acts on the bill to speak about
parallels between the '60s and today.
"It's important to be aware of who we are and what we're
doing as a country," Ludwig said. "Sometimes the best way to do
it is through a concert where you have a lot of people
together."
When putting together talent for the nostalgic traveling
festival, the Flower Power Concerts partners "try and put the
authentic groups out there, as opposed to just the name of a
group," Ludwig said. "There are a lot of groups now that you
can (book) -- and I don't want to name names, because I don't
feel like getting sued -- that don't have original singers or
any original members."
Last year's Hippiefest celebrated the 40th anniversary of
the 1967 "Summer of Love," and featured the Turtles, Felix
Cavaliere's Rascals, the Zombies, Mountain Mitch Ryder,
Badfinger, Country Joe McDonald, Iron Butterfly, Denny Laine
and Melanie. Some of the acts on the bill performed at the 1967
Monterey Pop Festival and at Woodstock in 1969.
Reuters/Billboard
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2008
Reuters.
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