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NEW YORK (Billboard) - Four years ago, Aerosmith founding
member (and longtime fan of spicy food) Joe Perry contacted
Boston-based company Ashley Foods about creating his own line
of hot sauces.
Perry's fiery line, Rock Your World, debuted the following
year with a sauce called Boneyard Brew. Last year, it added
Mango-Peach Tango sauce to its lineup. Both flavorful sauces
are up for awards at the National Assn. for the Specialty Food
Trade's Fancy Foods Show July 10-12 at the Jacob K. Javits
Center in New York.
Perry's son, Rock Your World CEO Aaron Hirsch, will be
manning the company's booth -- with a little help from his dad.
Between signing autographs, perhaps Perry will pick up his
guitar and perform a song or two from his recently released
solo album. Now that would be hot.
Reuters/Billboard
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